Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.
Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how changes traffic to a website after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. We at Quadra Incorp, the Digital Marketing Company in Bangalore, focus on the Web Analytics to monitor your growth.
TYPES OF WEBSITE ANALYTICS:
There are two categories of web analytics: OFF-SITE AND ON-SITE WEB ANALYTICS.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's behavior once on your website. This includes its drivers and conversions; for example, the degrees to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. Google Analytics is the most widely-used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay.
WEB ANALYTIC IN MARKETING:
You have a website! Do you know how many people are visiting it? Web analytics can answer that and many other questions about your site's performance.
Quadra Incorp’s web analytic service analyzes your web marketing progress via your website. It is a continuous process and is customized to meet your needs. The first step is to analyze your goals. Next, we analyze your progress in reaching those goals. Then we set a plan of action to improve your marketing performance.
Quadra Incorp, expertise in the Internet Marketing Bangalore, follows every action done your website ranging from a click to the time they stay in a particular page in your website. We analyze all the activities on your site and will improvise, if anything is needed.
Quadra Incorp is not your ordinary company. Rather, we strive for the extraordinary in everything we do. We are the extraordinary SEO and Digital Marketing Company in Bangalore.
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