Landing page optimization (LPO) is one part of a broader Digital Internet marketing process called conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
TYPES OF LANDING PAGE OPTIMIZATION:
Associative content targeting (also called Passive Targeting/Optimization):
The page content is modified based on information obtained about the visitor's search criteria, geographic information of source traffic, or other known generic parameters that can be used for explicit non-research-based consumer segmentation. Quadra Incorp, the Affordable SEO company in Bangalore, focuses on the content and check whether it is essential to be added on the landing page. We correct it by adding relevant topics and contents under it.
Predictive content targeting (also called active targeting):
The page content is adjusted by correlating any known information about the visitor (e.g., prior purchase behavior, personal demographic information, browsing patterns, etc.) to anticipate (desired) future actions based on predictive analytics.
Consumer directed targeting (also called social targeting):
The page content is created using the relevance of publicly available information through a proven internet marketing mechanism based on reviews, ratings, tagging, referrals ad much more.
LANDING PAGE OPTIMIZATION BASED ON EXPERIMENTATION:
Consumers are exposed to several variations of landing pages while their behavior is observed. At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.
This approach is similar to closed-ended experimentation, except that the experimentation is ongoing, meaning that the landing page is adjusted dynamically as the experiment results change.
QUADRA INCORP’S METHODOLOGY IN LANDING PAGE OPTIMIZATION:
Quadra Incorp, the highly experienced SEO Company in Bangalore, focuses on some important tactics to ensure that the potential consumer is taken to the right page. The customer should be able to get all the information that he needed. So, we optimize the page with targeted keywords and sub keywords. The continuous research and interest in the technology leads us to care on the essential topics.
We make sure that the consumer is sent to the relevant and targeted page in order to give them a consistent experience. Also, the visitor should never get bored by its content or design. Never mind. We will take care of the entire things. We focus the visitors’ attention with clear and concise headlines. They should feel that, “This is what all I needed.” When we have multiple user types, we’d create a landing page for each segment and drive trafﬁc via separate sources. This will enable us to measure our most effective market segmentation. We remove the clutter and free the user from unwanted navigation to different pages. These are the prime functions of Quadra Incorp SEO Company, Bangalore. So, the landing page optimization is being done perfectly.
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